user testing and proposal

LO-FI USER TESTING

For the user testing I talked to a couple of kids. First of all my brother (age 10); he was very enthusiastic about the cards and immediately wanted to have them, he didn't care much for the content on the cards. I showed him the website and the album covers most interesting to him were those with cars. This is kind of a reoccurring theme in regards of the boys I've talked to. All of them were interested in the cards from the get go. The girls I've talked to were more interested in the albums (on the Ninja Tune website) with bright pastel ish colours. But all the kids had in common that they mentioned liking collecting things.

This primal urge kids seem to have to collect things is very interesting and also something we want to work with further. We'd have to do further research on it though as the both of us do not really have an idea why kids do this. Also the collecting of the cards is not the only thing we want to focus on, although it is a nice marketable aspect of the cards themselves.

A general thing we've noticed about all the kids we've talked to is that most of them seem to have a rather short attention span. The kids who were interested in books like to read but have to have some sort of visual or auditorial stimulation to keep the concentration there.

This user testing really brought to light that we should make the cards interesting so the kids do not only want to collect them for the sake of collecting but also because the cards are genuinely interesting to them.

As I've mentioned before; I showed the website to a couple of kids and none of them were truly interested in the Ninja Tune website itself. They liked some of the album covers but the website it self was not interesting enough, I didn't really get a conclusive answer to why. When listening to the songs on the website I asked them to tell me what they heard and most of the children started describing imaginative scenarios, which was really fun to hear and possibly something we can work with further.

HI-FI USER TESTING

For this user testing I talked to 3 children. I have a written testimony of their thoughts as I both didn't want to and also didn't have permission to film them. For the user testing I went to a school where I talked to 2 kids and then to a playground where I talked to the other one. These were all places we figured kids would use the interface we've designed. The questions I've asked were "What card do you like the best", "Can you read the words on the cards", "Would you collect these cards", "Do you understand what you can do with the cards".

Kid 1 (9 years old) liked "fantasy E" the best and said he didn't like the album covers on cards A that much. He did think cards A were more readable and he found the fun fact on the back of cards A nice. He said he wanted to take cards E home with him and understood the QR code. He scanned every QR code on all the cards because he really liked the idea. The illustrations on cards E were also really pretty according to him.

Kid 2 (10 years old) liked "fantasy E" and "robots A" the best because of the colours and shapes. He also found the font on "robots A" nice. He found cards A more readable but also didn't have a problem with cards E as squinting wasn't a problem for him. He said the cards were something he'd want to collect and added to this that it would be nice to have a book to collect them in. The QR code he understood and he found it a clever idea. He also said that maybe the fun fact on the back of cards A would be nice on a 'rare' card, making it more valuable and fun to collect.

Kid 3 (9 years old) liked "space E" and the back of "fantasy A" the most. Her first comment was that she did think the colours for cards E were too dark, and that the album covers on cards A were too dark as well. She couldn't really read cards E but also said cards A would be nicer if they had a distinct 'box' with information like cards E. She said that she would collect the cards if she had something to collect them in, because otherwise she'd lose them. She understood the QR code and found the music we'd linked the cards to 'cool'.